Qualitative and Quantitative Analysis of Social Networking Data
We are analyzing Reddit data to better understand timely topics in reproductive health including contraceptive use and abortion access using a novel machine learning-enabled approach to analyzing user-generated big data. This method, developed by former postdoctoral fellow Dr. Christiana von Hippel, allows qualitative data analysis of digital communication platforms.
Understanding r/abortion: A mixed-methods study of a Reddit-based community for abortion, explores community members’ use of an abortion subreddit in 2022. Using both Natural Language Processing and qualitative analysis, the study provides timely insights into the abortion experiences, concerns, needs, and outcomes of a variety of people, at a moment when the landscape of abortion access in the United States changed dramatically. Previous work using this technique has analyzed a subreddit on contraceptive use (r/birthcontrol) to better understand the needs and experiences of contraceptive users.